The person doing this course will be working within a Marketing Environment, specialising in either; Marketing Research, Marketing Management, Marketing communication or Customer Management, where the acquisition of competence against this standard will add value to one`s job. This course is also valuable for those starting their own business and recognise that marketing forms an integral component of any business.

The qualifying learner is capable of:

• Initiating contact with a range of customers.
• Maintaining contact with a range of customers.
• Administering contact with a range of customers.